Ford Holiday River Parade

Event Recap
Written By TXI Studios

Ford Holiday River Parade
San Antonio River Walk | November 28, 2025

The 44th Annual Ford Holiday River Parade lit up downtown San Antonio with over 200,000 lights and this year’s spirited “Merry Movie Magic” theme. Rey Feo LXXVII, Dr. Damaso Andres Oliva, Jr., and his Royal Court proudly participated, waving to thousands of families along the river as festive floats glided through the heart of the city. A joyful kickoff to the holiday season, the evening blended tradition, community, and pure San Antonio charm.
¡VIVA REY FEO! ¡VIVA EDUCACIÓN! ¡VIVA OLIVA!

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